content planning tools

30 Content Planning Tools

Plan your content with the collection of 30 content planning tools, covering all aspects of digital marketing success.

Maintaining a consistent content schedule is vital for any successful content marketing strategy. Content calendar tools offer a structured way to plan, create, and distribute content efficiently.

B2B Marketing Tools

These tools not only help you manage your content pipeline but also ensure that your audience receives a steady stream of valuable information.

Content Calendar Tools

Content calendar tools are essential components of a well-organized content marketing strategy. These tools enable you to plan and schedule content across various platforms, ensuring that your content reaches your audience at the right time.


CoSchedule is an all-in-one marketing calendar that simplifies content planning. Its intuitive drag-and-drop interface allows you to organize tasks, collaborate with team members, and seamlessly manage social media campaigns. This tool ensures that your content remains on track and aligned with your marketing goals.


HubSpot’s content calendar tool is a part of its inbound marketing platform. It offers features such as content scheduling, team collaboration, and integration with other HubSpot tools. By using HubSpot’s content calendar, you can ensure a holistic approach to your marketing efforts.


Trello, known for project management, can also serve as a content calendar. Create a board for each month and represent content pieces as cards that move through stages like drafting, editing, and publishing. This visual approach helps teams maintain a clear overview of content progress.

Coming up with fresh and engaging content ideas can be a challenge. Idea generation and research tools help you tap into trending topics, identify gaps in your niche, and stay ahead of your competition.

Idea Generation and Research Tools

Idea generation tools help you identify content opportunities that resonate with your audience. By utilizing these tools, you can stay ahead in your industry by addressing trending topics and addressing your audience’s concerns.


BuzzSumo allows you to discover trending topics and content that’s performing well across social media platforms. By analyzing the content that resonates with your audience, identifying key influencers, and exploring content ideas with high potential, you can enhance your content strategy.


AnswerThePublic provides insights into the questions and queries people have about a specific topic. This tool is excellent for brainstorming content ideas that directly address your audience’s concerns. By answering their questions, you can provide valuable information and establish your authority.


SEMrush, renowned for its SEO features, also offers valuable content research tools. Analyzing your competitors’ content strategies, identifying high-performing keywords, and understanding content gaps in your industry are essential for staying competitive in the digital landscape.

Effective collaboration is essential for producing high-quality content. Editorial workflow tools help teams streamline their processes, assign tasks, and maintain a clear overview of each project’s status.

Editorial Workflow Tools

Collaboration tools facilitate seamless teamwork and communication throughout the content creation process. These tools ensure that all team members are aligned and tasks are completed efficiently.


Asana offers a flexible platform for managing editorial workflows. Teams can create tasks, set deadlines, assign responsibilities, and track progress, ensuring that everyone remains on the same page throughout content creation. is a visual collaboration platform that enables teams to create customizable workflows for editorial tasks. With features like task automation and integrations, teams can save time and focus on creating exceptional content.


Basecamp provides a centralized space for teams to collaborate on content projects. It includes features such as to-do lists, file sharing, and message boards, making communication and progress tracking seamless.

Keeping track of different content formats, research materials, and ideas can be overwhelming. Content organization tools help you structure your thoughts and resources efficiently.

Content Organization Tools

Effective content organization ensures that your ideas are accessible and can be efficiently transformed into valuable content pieces. These tools help you categorize and manage your content-related materials.


Evernote is a note-taking app that allows you to organize thoughts, ideas, and research in digital notebooks. Utilizing features like tags and notebooks helps categorize content and access it across various devices.


Microsoft’s OneNote is a powerful note-taking tool that lets you create notebooks, sections, and pages. This hierarchical structure simplifies organizing research, outlines, and other content-related materials.


Notion is an all-in-one workspace that goes beyond note-taking. Its high level of customization allows you to create databases, wikis, and kanban boards, making it perfect for organizing a wide range of content-related information.

Search engine optimization (SEO) is essential for increasing your content’s visibility in search engine results. SEO planning tools help you identify the right keywords, track your rankings, and optimize your content for search engines.

SEO Planning Tools

SEO planning tools are critical for ensuring your content is discoverable by search engines and reaches your target audience effectively.

Yoast SEO

Yoast SEO is a WordPress plugin providing real-time SEO analysis as you write content. It offers suggestions to improve content readability and keyword optimization, ultimately helping you create search-friendly content.


Ahrefs is a comprehensive SEO tool offering keyword research, backlink analysis, and competitor research. Understanding what drives traffic to competitors’ sites helps you replicate successful strategies.


Moz provides a suite of SEO tools including keyword research, site audits, and link analysis. Its user-friendly metrics and recommendations guide you in optimizing content for better search engine rankings.

Effective content distribution on social media platforms is crucial for reaching your target audience. Social media scheduling tools allow you to plan and automate your social media posts for maximum engagement.

Social Media Scheduling Tools

Social media scheduling tools help you optimize content distribution across various platforms, ensuring your content reaches your audience when they are most active.


Buffer enables you to schedule and publish posts on various social media platforms. It’s user-friendly interface and analytics assist in determining the best posting times and tracking engagement metrics.


Hootsuite is a popular social media management tool offering scheduling, monitoring, and reporting features. Its support for a wide range of social networks streamlines the management of multiple accounts.


Later focuses on visual content for Instagram and Pinterest. Its intuitive drag-and-drop scheduler aids in visually planning social media content, maintaining a consistent and visually appealing feed.

Measuring the performance of your content is essential to understand what’s working and what needs improvement. Analytics and performance tracking tools provide insights into your content’s reach, engagement, and impact.

Analytics and Performance Tracking Tools

Analytics tools help you assess the effectiveness of your content marketing efforts by providing valuable insights into audience behavior and content performance.

Google Analytics

Google Analytics is a powerful tool for tracking website traffic, user behavior, and content performance. It offers detailed reports on metrics like pageviews, bounce rates, and conversion rates.

Adobe Analytics

Adobe Analytics offers in-depth insights into user interactions with your content. This tool is particularly useful for enterprises seeking advanced analytics and data visualization capabilities.


ContentCal not only helps you plan and schedule content but also provides analytics to track the performance of your social media posts. Its user-friendly interface simplifies the analysis of engagement metrics and aids in refining your content strategy.

In today’s content landscape, visuals play a significant role in capturing your audience’s attention. Visual content planning tools help you create stunning graphics, images, and videos that enhance your content’s appeal.

Visual Content Planning Tools

Visual content is a powerful tool for engaging your audience. These tools empower you to design captivating visuals that complement your written content.


Canva is a user-friendly graphic design tool offering templates for social media graphics, infographics, presentations, and more. Its drag-and-drop interface makes it accessible for both designers and non-designers.

Adobe Creative Cloud

Adobe Creative Cloud includes Photoshop, Illustrator, and Premiere Pro, offering professional-grade capabilities for creating and editing visuals. It’s ideal for those looking for advanced design features.


Piktochart specializes in creating infographics, presentations, and visual reports. It’s user-friendly templates and customization options help convey complex information in a visually appealing manner.

Email marketing remains a potent tool for nurturing leads and engaging with your audience directly. Email marketing campaign tools assist you in creating, automating, and analyzing your email campaigns.

Email Marketing Campaign Tools

Email marketing is a direct and personalized way to connect with your audience. These tools facilitate the creation and management of effective email campaigns.


Mailchimp is a widely-used email marketing platform offering user-friendly drag-and-drop editors, automation workflows, and detailed campaign analytics. It’s suitable for both beginners and experienced marketers.


ConvertKit is designed for content creators, bloggers, and small businesses. It offers features like tagging subscribers, creating customized email sequences, and segmenting your audience for targeted campaigns.


Sendinblue provides email marketing, SMS campaigns, and marketing automation in one platform. It’s known for its intuitive interface and deliverability-focused features.

Smooth communication and collaboration among team members are essential for content planning success. Collaboration and communication tools help streamline discussions, file sharing, and project management.

Collaboration and Communication Tools

Collaboration tools play a pivotal role in ensuring team coordination and effective communication throughout the content planning process.


Slack is a real-time messaging platform offering organized communication through channels. It’s perfect for quick updates, discussions, and sharing resources related to content planning.

Microsoft Teams

Microsoft Teams provides chat, video conferencing, and file-sharing capabilities in an integrated workspace. It’s particularly useful for teams already using Microsoft 365 tools.


Zoom, primarily known for video conferencing, offers screen sharing and recording features that aid content planning meetings and discussions with team members, clients, or partners.


In today’s content-driven world, having the right tools is crucial for content planning success. Content planning tools empower you to organize, create, distribute, and measure your content effectively.

Remember that the right tool will depend on your specific needs, team size, and goals. Experiment with different tools to find the ones that seamlessly fit into your workflow and help you create compelling content that resonates with your audience.

Incorporating these content planning tools into your strategy allows you to navigate the complexities of modern content creation and stay ahead in the dynamic world of digital marketing.

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