We don’t limit ourselves to writing; we write to make it viral!

“Content marketing is all the marketing that’s left.”
– Seth Godin, Author


The market is customer-centric now. People have many choices and different interests. Today’s smart customers know precisely what they want. Compared to all forms of marketing that exist today, content marketing gleans more results for businesses in the form of customer trust, leads, and conversions. While it seems overwhelming to satisfy the internet-savvy people, you can change the way you reach out to them. At Big Cafe Digital, we are equipped with the knowledge of what customers are hunting for. With the right hook, we create content that can be shared in different formats across multiple channels to connect with your target audience.  We analyze buyer persona to identify consumer preferences as per their age, gender, location, and past buying history. This information is then used to develop content – ready to be consumed by your target user segment.

Content planning

Knowing where they stand in the buyer’s journey will help you in more ways than you account it for. 

Our content strategists will first study your target audience thoroughly. Once we have a clear picture of your buyer personas, we prepare a content calendar that appeals to them. We also stay updated with the current trends and create content around it, thus driving attention to your products and services.

Content Development

While you market your business, it is crucial to decide which channels you will be using to reach your customers. This can be social media, blogs, emails, newsletters, and more.

 

Big Cafe Digital’s content marketers are apt in researching and developing different formats of content. Our experts ensure that the final work delivered is passed through rigorous proofreading to avoid any anomalies.

Content Distribution

You never know where your potential customers could discover you. An ideal way to market your brand in this digital landscape is to have an omnichannel strategy, which covers all channels – paid and organic. We, at Big Cafe Digital, provide content distribution services to help you craft an omnichannel experience for your users. This content is timed to get maximum reach so that our combined efforts can work to give you leads

Content Marketing Report

When you own a business, you must keep tabs on the growth metrics. For each business, the factors that account for growth will differ. But the numbers must be checked regularly.

Content marketing reports help you to understand what appeals to your audience and what doesn’t. Big Cafe Digital’s content experts not only develop content but also ensure that your KPIs are met owing to our content marketing activities.

Why should you have a content marketing strategy?

Publishing content on various channels without a plan is pointless! You are wasting your time, energy, and money into producing something that will probably never see the light of the day if you don’t have a strategy in hand to promote it and track its performance.

Monthly content calendars, KPI setting and tracking, content creation and distribution, and performance analysis – everything comes under having a solid content marketing strategy.

And while you are busy focusing on bettering your services, let a professional content marketing agency like Big Cafe Digital do the work for you.

Multiply your profits; gain visibility in the market with content!