Social Media Statistics: 150+ Statistics You Must Know In 2020

Social media has changed the way we live our lives. From the way we interact with other people to the way we consume information, social media has blurred all local and social boundaries and connected the world better than ever.

For businesses, as well, it has become one of the most powerful tools to drive consumer engagement and boost sales. How effective social media will be for ‘your business’ depends on many factors, including buyer persona, industry type, company budget, and more.

If your content caters to the audience on social media channels relevant to your business, you will be successful. But if you are not having any luck with social media, something is amiss!

As we are halfway through the year, take some time off to study the most important social media statistics for 2020, and tweak your approach accordingly:

1. 3.8 billion people use social media. That is half of the world population! [We Are Social]

2. 97% of digital consumers used social media in the past month. [GlobalWebIndex]

3. The social media users in India have grown from 376.1 million in 2020 to 142.23 million in 2015. In 2023, the count is expected to reach 447.9 million. [Statista]

Source: Statista

4. 95% of businesses use Facebook, 62% use LinkedIn, 84% use Twitter and 74% use Instagram. [HootSuite]

5. The percentage of marketers who believe that social media will contribute to their company’s revenue increasingly is 67%. [HootSuite]

6. 26% of businesses are engaged in influencer marketing. [HootSuite]

Source : Influencermarketinghub

7. The likelihood of consumers recommending a brand on social media as compared to others is 71%. [Ambassador]

8. 73% of marketers feel their social media marketing efforts are “somewhat effective” or “extremely effective” for their business. [Buffer]

9. Marketers plan to increase their digital video budgets by 25% during 2020. [IAB]

10. 33% of consumers would instead contact a brand’s customer service via social media rather than by phone. [Nielsen]

11. 73% of marketers have a budget allocated for influencer marketing. [Forrester]

12. The most popular messenger app across the globe is WhatsApp, with over 2 billion active users. [Statista]

13. 54% of consumers do product research on social media. [GlobalWebIndex]

14. 80% of users would rather watch a brand video than read a blog. [Livestream]

Source: Hubspot

15. Social media ad spending amounts to US$105,863m in 2020. [Statista]

16. Social media ad spending is expected to grow at a CAGR of 6.0% between 2020-2024. [Statista]

Source: Emarketer

17. The percentage of social media users for whom a “buy” button would significantly increase their likelihood of purchasing on social media is 12%. [GlobalWebIndex]

18. 53% of businesses engage in paid social media ads. [Profoundry]

19. US social network ad revenue growth is expected to dip to 16.9% in 2021 from 35.6% in 2017. [Emarketer]

20. 47% of businesses plan to implement social media strategies for deep social listening. [Emarketer]

21. 71% of consumers who have had a positive experience with a brand on social media are more likely to recommend the brand to family and friends. [Ambassador]

22. The percentage of total marketing budgets solely for social media advertising is expected to double by 2023. [The CMO Survey]

23. Only 34% of businesses measure the ROI of their social media activities. [Trepoint]

24. As of April 2020, the number of global active users for Facebook is 2.49 billion, YouTube is 2 billion, Instagram is 1 billion, TikTok is 800 million, Twitter is 386 million, LinkedIn is 675 million, Pinterest is 366 million, and Snapchat is 398 million. [Statista]

25. Only 41% of people across the world trust social media. [Edelman]

Source : Digitalhubaustralia

26. The average number of daily Facebook posts is 0.97, Instagram posts are 0.70, and Tweets is 0.86. [Rival IQ]

27. 80% of the total social media sessions occur on mobile platforms. [Lyfe Marketing]

28. Social media comprises 90.4% millennials, 77.5% Gen X and 48.2% boomers. [Emarketer]

Source: emarketer

29. Improved lead generation, higher website traffic, and growing fan loyalty are the top reasons why marketers now include social media networks in their campaigns. [Statista]

30. 92% of video marketers feel the levels of noise and competition on social media have increased since 2019. [Wyzowl]

Source: Digitalglue


Facebook

Facebook continues to be the #1 social media site where people share and connect online. Not just that, it has also become a venue for businesses to keep their target customers informed and engaged, develop their brand identity, and broaden their reach to generate leads. Here are 21 no-nonsense statistics about the channel:

1. The percentage of users who visit Facebook daily in the US is 74%. [PewResearch]

2. The best day and time to post on Facebook are Wednesdays, 11 am, and 1 pm. [SproutSocial]

Source: Sproutsocial

3. Users can recall content on Facebook after seeing it for just 0.25 seconds. [Facebook]

4. 95.1% of all Facebook sessions happen on mobile. [TechJury]

5. Facebook users are 62% male and 74% female. [We Are Social]

6. Facebook posts, including an image, get 2.3X the engagement as compared to those posts without a picture. [BuzzSumo]

7. There are now 90 million business pages on Facebook. [Facebook]

8. 15% of users shop on Facebook. [Emarketer]

Source: Wwd

9. The average engagement rate for posts on Facebook is 3.6%, while their organic reach is 5.5%. [HootSuite]

10. 85% of videos on Facebook are watched without audio. [DigiDay]

Source: Voymedia

11. Native Facebook videos receive 8X times more comments as compared to YouTube videos that are shared on Facebook. [Quintly]

12. A Facebook user clicks on 11 ads on average in a month. [[HootSuite]

13. 73% of consumers prefer using the Facebook Messenger live chat over other forms of communication for contacting a brand because it is quick. [Lately]

Source: Techcrunch

14. 74% of high-income earners use Facebook. [Pew Research]

15. 72% of brands on Facebook want to raise awareness about themselves on the channel. [Manta]

16. 78% of users discovered products on Facebook, which were later purchased. [Kleiner Perkins]

17. Seven million businesses use Facebook for advertising. [Adage]

Source: Techwyse

18. The trust in Facebook has dropped by 66% in the last several years. [The Ponemon Institute]

19. Facebook ads have an average cost-per-click of $1.86 and an average cost-per-thousand-views of $11.20. [Fit Small Business]

20. 26% of people who click on Facebook ads end up making a purchase. [SparkCentral]

21. 81% of Facebook users are 18 to 29 years old. 72% of Facebook users are 13 to 27 years old. 27% of Facebook users are 30 to 49 years old. [DigitalCommerce360]


LinkedIn

LinkedIn is often regarded as a more professional version of Facebook. It is a hot favorite of B2B marketers, for it allows them to connect with businesses, industry experts, and thought leaders without the noise that Facebook and Twitter have. Check out these 20 impressive statistics to understand why LinkedIn continues to be the poster child for B2B marketing:

1. LinkedIn has 303 million active monthly users, 40% of which visit daily. [Statista]

Source: Linkedin

2. 78% of Fortune 500 companies use LinkedIn, a drop from 98% in 2019. [Business of Apps]

3. 65% of B2B companies have used LinkedIn paid ads to gain customers. [SproutSocial]

4. The most active region on LinkedIn is Europe, with over 206 million profiles. [Statista]

5. LinkedIn’s second-largest user base is in India. [The Economic Times]

Source: Soravjain

6. The visitor-to-lead conversion on LinkedIn is 2.74%. [HubSpot]

7. 80% of the B2B leads on social media come from LinkedIn. [LinkedIn]

8. The best day and time to post on LinkedIn are Wednesdays, 9 am, 10 am and 12 pm. [SproutSocial]

Source : Socialmediatoday

9. 82% of B2B marketers find LinkedIn to be the most successful content marketing channel. [LinkedIn]

10. Lead generation and customer acquisition on LinkedIn is 277% more effective than Facebook. [HubSpot]

11. “Who’s Viewed Your Profile” is the top feature for 76% of LinkedIn users. [99 Firms]

Source: Official Linkedin Blog

12. 76% of users on LinkedIn fall under the high-income category, earning at least $75,000 per year. [Business of Apps]

13. 280 billion feed updates on LinkedIn are viewed annually. [LinkedIn]

14. Professional content such as blog posts and corporate videos get 15X more impressions than job postings; 57% of users consume that content on mobile. [Omnicore]

15. Employees are 14X more inclined to share content with their employees compared to other forms of content on the channel. [LinkedIn]

16. 63 million LinkedIn users are in decision-making positions, while 90 million are senior-level influencers. [LinkedIn]

17. 43% of LinkedIn’s ad audience is female. [We Are Social]

18. LinkedIn makes up more than 50% of all social traffic to B2B websites and blogs. [Sumo]

19. Over 87% of video marketers on LinkedIn find the platform to be useful for video marketing. [Wyzowl]

Source: b2bmarketing

20. LinkedIn has witnessed a 2.2% increase in advertising reach quarter-on-quarter, as of Dec 2019. [We Are Social]


Twitter

Twitter is a platform for the intellectuals. From a data geek and marketer to an up-and-coming entrepreneur and politician, Twitter amplifies the voice of many. Naturally, since its inception, many businesses have utilized it to promote their offerings and to interact with their target audience. Interestingly, there is no shortage of statistics on Twitter. Here are our best 20:

1. 80% of Twitter users access the platform via its mobile app. [Omnicore]

Source: engadget

2. 500 million tweets are sent every day. [Omnicore]

3. 85% of small to medium businesses use Twitter to provide customer service. [Twitter]

4. Total ad engagements on Twitter are up 91% year-over-year. [MarTech Today]

Source: Pinterest

5. In Q1 2020, Twitter’s revenue amounted to over $807.6 million, a 20% decrease as compared to Q4 2019. [Statista]

6. Twitter’s US revenue saw an exponential growth of 24%, while its international income grew by 12% in 2019. [SproutSocial]

7. Out of all the sectors, telecommunication services favor Twitter most strongly. [HubSpot]

8. 40% of Twitter users have made a purchase directly from an influencer’s tweet. [Twitter]

9. Promoted tweets containing videos halve the cost per engagement. [Twitter]

10. Twitter’s monetizable audience comprises 38% women and 62% men. [SproutSocial]

11. 47% of Twitter users across the globe prefer “culturally relevant” brands on the platform. [Magna and IPG Media Lab]

12. Tweets with video get 10X more engagement. [Twitter]

13. Tweets with hashtags get 100% more engagement. [Sendible]

Source: Techcrunch

14. On average, people are 26% more likely to view ads on Twitter than on any other leading platform. [SproutSocial]

15. Twitter is the world’s sixth-most visited website. [HootSuite]

16. 61% of Twitter users follow a content creator on the platform. [Twitter]

17. Tweets comprising a GIF boost engagement by 55%. [Twitter]

18. Tweets including some sort of visual – images or videos – are 94% more likely to be retweeted. [Buffer]

19. The best day and time to post on Twitter are Wednesdays and Fridays, from 7 am to 9 am. [Search Engine Journal]

20. 77% of Twitter users feel more positive about a brand when their Tweet has been replied to. [Twitter]

Source : Socialmediaforlearning


Instagram

Think “influencers,” and it is hard not to think about Instagram. However, the visuals-focused platform is not just for influencer marketing. Businesses from multiple domains, including tech, education, accounting, and eCommerce, can benefit from having a presence on Instagram. Here are 21 fantastic statistics about the social media channel:

1. Instagram users access the site every day, with 6 minutes and 35 seconds spent each time they visit. [HootSuite]

2. Over 200 million people visit one business profile every day. [Locowise]

Source: Constantcontact

3. Engagement with brands on Instagram as compared to Facebook is over 10X higher. [Forrester]

4. 11% of Instagram users shop on the site. [Emarketer]

5. The best day and time to post on Instagram are Monday, Wednesday, and Thursday – from 11 am to 1 pm and 7 pm and 9 pm. [Keap]

6. As of April 2020, 35% of Instagram users across the globe are between the ages of 25 to 34. [Statista]

7. Two million businesses use Instagram for advertising. [Marketing Land]

Source: Karolakarlson

8. 28% of video marketers have plans to include IGTV in their 2020 marketing strategy. [Mondo]

9. The highest number of Instagram users belong to the US, followed by India and Brazil. [Statista]

10. Brands across all sectors have witnessed a median engagement of 1.60% on Instagram. [SproutSocial]

11. Instagram is vital for influencer marketing, with posts and stories being equally effective. [Mediakix]

Source: Socialcaptain

12. Instagram has seen a rise in ad revenues – from $23.66 billion in 2018 to $28.52 billion in 2019. The platform is expected to touch $33.71 billion in ad revenue during this year. [Emarketer]

13. Instagram videos see 49% higher interactions than image posts. [Marketing Charts]

14. #love is the most popular hashtag of all time on Instagram, followed by #instagood. [HootSuite]

15. 42% of American women on Instagram consider shopping a hobby. [Instagram]

16. 72% of Instagram users have claimed to purchase a product after seeing it on the app. [Business Insider]

Source: Cosmopolitan

17. One in three Instagram posts with the hashtag #ad was, in fact, an Instagram Story. [Emarketer]

18. Instagram posts including faces receive 38% more likes as compared to those that don’t. [Georgia Tech]

19. Every month, 150+ million people use Instagram Direct to communicate directly with a business. [Instagram]

20. Nonprofits [2.4%], sports teams [2.4%], and educational institutions [3.96%] see the highest engagement rates at a median of 1.6% engagement rate. [RivalIQ]

21. Instagram videos fetch 21.2% higher interactions than single photo posts and 18.6% more interactions than carousels. [SproutSocial]


Pinterest

Pinterest has been around for a while, but it could never transition into one of the go-to sites for digital marketing. Are you thinking of changing this perception and use the social media platform to attract, engage, and sell to your target audience? Perhaps these 17 remarkable statistics might give you confidence:

1. 28% of adults in the US use Pinterest. [Pew Research]

2. 47% of users shop on Pinterest. [Emarketer]

3. 25% of B2B and 30% of B2C marketers use Pinterest to market their businesses. [Statista]

4. 90% of Pinterest users access the platform every week to help make better purchase decisions. [Pinterest]

5. 66% of Pinterest users purchase something from a brand after seeing one of their pins. [Pinterest]

Source: Tinuiti

6. 41% of Pinterest users access the platform while shopping inside a store. [Pinterest]

7. The average session on the platform lasts 14.2 minutes [Branex]

8. There are more than 2X more travelers on Pinterest as compared to the top online travel agency sites. [Pinterest]

9. 85% of Pinterest users visit the platform on mobile. [Pinterest]

Source: Pinterest Business 

10. The platform sees a 30% year-over-year increase in monthly active Pinners and witnessed a revenue climb of $261 million in Q2 2019. [Marketing Land]

11. Pinterest is the third-largest social media network in the US. [NYTimes]

12. Related pins account for 40% of engagement on the platform. [Pinterest]

13. The video views in 2019 were 6X more than that in 2018. [Pinterest]

14. 97% of searches on Pinterest are for unbranded content. [Pinterest]

15. 56 million Pinterest users actively engaged with home and decor content on the platform. Phrases such as “Indian living rooms,” “home coffee stations,” and “Spanish bathrooms” are widely searched. [Pinterest]

16. Retail brands see a 2X higher return on ad spends on Pinterest, as compared to other social media platforms. [Pinterest]

Source: Businessofapps

17. Pinterest users are 29% more likely to try a new product within ten months of launch. [Pinterest]


Snapchat

A mobile-only platform, Snapchat, is widely used by millennials across the globe. This social platform is ideal if you are looking for an effective way for your brand to reach a new audience. The content often produced on Snapchat is lighthearted, creative, and even a little cheeky, which is why not all businesses have a presence on it. If you are in a fix, perhaps, these 15 basic statistics will help you decide if Snapchat is ideal for your business?

1. As of early 2020, Snapchat has 218 million daily active users – an increase of 17% year-over-year. [Snap]

2. Snapchat’s audience comprises 61% women and 38% men. [HootSuite]

3. Snapchat’s biggest markets include the US, India, France, and the UK. [HootSuite]

4. 82% of Snapchat users are below the age of 34. [HootSuite]

5. A Snapchat user, on average, uses the platform for 30 minutes every day. [Forbes Business]

Source: Snapchat

6. 75% of Snapchat users use AR functionality on the platform daily. [Snap]

7. 38% of Snapchat users are not on Instagram at all. [Forbes Business]

8. Snapchat offers six different advertisement formats on the platform – Snap ads, filters, Lenses, story ads, product ads, and dynamic ads, which is more than what is offered on other social platforms. [HootSuite]

9. Snapchat’s average revenue per user was $2.12 in Q3 2019. [AppInventive]

Source: Emarketer

10. The global advertising revenue of Snapchat for this year is $2.11 billion. [Statista]

11. Snapchat users open the app 20 times a day. [Vox]

12. As of late 2019, Snapchat is the preferred app of teenagers, followed by Instagram. [Statista]

13. Snapchat grew as much in one year as Twitter did in four years. [Convince and Convert]

14. 72% of Gen Z users on Snapchat are not reachable by TV ads at all. [Snap]

15. A Snapchat user spends an average of 34.1 messages daily. [CNBC


TikTok

What started as a platform to create and share silly videos has emerged as a mainstream platform early adopter brands. TikTok offers them an opportunity to show their more creative and humorous side.

And guess what? They are garnering surprisingly brilliant results by having a presence on the platform, primarily if the majority of the target audience comprises Gen Z.

Since the number of businesses using video as a marketing tool has increased by 85% in 2020, it makes more sense for businesses to join the TikTok bandwagon. Here are 23 mind-blowing statistics about the new social platform:

1. TikTok is the most downloaded social media app in Q1 2020, with 112.8 million installs, representing a 96.2% increase from February 2019. [SensorTower]

2. 60% of TikTok users are from China. [HootSuite]

Source: Vox

3. 69% of TikTok users are 16 to 24 years old. [HootSuite]

4. As of late 2019, TikTok has over 800 million monthly active users across the globe. [Adage]

5. Just over 1 in every eight adults have joined TikTok. [MarketingCharts]

6. In Asia, Cambodia is the #1 market for TikTok. [Business of Apps]

7. 56% of TikTok users are male. [AppApeLab]

8. Only 37% of users on TikTok fall under the high-income category, earning at least $100,000 per year. [Oberlo]

9. TikTok garnered $176.9 million in revenue over 2019. [Sensor Tower]

Source: Businessofapp

10. 56% of new users have downloaded the app after seeing videos, carrying the TikTok watermark, and shared them on other social platforms. [Medium]

11. 68% of TikTok users mainly watch other users’ videos on the platform, followed by liking someone else’s videos. [GlobalWebIndex]

12. The average Indian TikTok user spends an average of 38 minutes daily. [The Economic Times]

13. TikTok users in the US open the app eight times a day, ensuring an engagement rate of 29%. [DigiDay

14. TikTok ranked as the most downloaded app in the iOS App Store in Q1 2019, with over 33 million downloads. [Sensor Tower]

Source: Sensortower

15. TikTok is currently available in 155 countries. [Apptrace]

16. Although TikTok belongs to Beijing-based ByteDance, the platform is unavailable. Instead, they have Douyin, which complies with China’s censorship restrictions. [99 Firms]

17. India accounts for 43% of active TikTok users, with 466.8 million active users. [99 Firms]

18. GUESS’ #inmydenim challenge is the most popular challenge on TikTok, with its videos having received 50.4 million views and counting. [TikTok]

Source: Drapers

20. TikTok currently offers four types of advertisements, namely, brand takeovers, branded lenses, native content, and hashtags challenges. [99 Firms]

21. User spending on TikTok exceeds $175 million. [99 Firms]

Source: Mediakix

22. TikTok influencers, with over 2.5 million followers, charge up to $800 per post. [99 Firms]

23. Brands account for 3.7% of the content posted on TikTok. [99 Firms]


Over to you

We hope these social media statistics have given you a fresh perspective on the latest platforms. Staying on top of them will help enhance your marketing strategy and plan your business interactions with customers efficiently. If your business needs help with social media, you can always reach out to the folks at Big Cafe Digital. Speak soon!

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